Ready, get set, GLOW!
we were supposed to launch a new mascara product for Loreal, and submit the marketing report for our brand management module...after MUCH brainstorming, we came up with....Perfect VOLUMINANCE-- our new loreal mascara brand name! Perfect= perfect look, and Voluminance= volume + brillance...our points of differentiation are dat e mascara allows females to have e extra brilliant shine in their eye lashes, plus e mascara tube applicator has a mirror enclosed in it...(e black end of e tube applicator is for achieving maximum volume for e eye lashes, whereas e gold end is for adding on e gloss/shine)...
professional ad designed by superwoman sharon....!!
our in-store point of sale display...(i had a hand in dis...haha...) jessica alba standee on one side, and a full length mirror (to replicate our tube applicator) on e other side...
just dis morning, we were notified dat we got into e top 3 groups, and had to present ON THE SPOT...*faint*...and we managed to win! got lotsa loreal products as e prize...e first thot in my head---excess baggage!! gonna give some away to my hostelmates...e whole experience was tiring (slept at 3.30am for one of nites rushing for e report?!), but fun=)
posted by tauhuay_02 @ 10:40 PM
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